MUMBAI, India — EPL Limited (formerly known as Essel Propack Limited), one of the world’s largest specialty packaging companies, announced on Sept. 1 that they have partnered with Colgate-Palmolive India, one of the largest oral care brands to produce Recyclable Platina Toothpaste Tubes in India.
This first set of recyclable tubes is the starting point for converting to 100 percent recyclable tubes for Colgate-Palmolive.
EPL has innovated the first-of-its-kind Recyclable Platina Tubes for Colgate-Palmolive, keeping in mind superior functionality and no compromise on key product attributes and efficacies.
“EPL is grateful to partner with Colgate-Palmolive, which is the first oral care brand in India to launch such an initiative nationally,” the company said.
This innovation was enabled via EPL’s Association of Plastic Recyclers, USA (APR) approved 100 percent recyclable and fully recyclable Platina Tubes to pack Colgate Active Salt and Colgate Vedshakti, with other brands in the portfolio to follow.
“We are proud partners to Colgate-Palmolive India for many decades, and the relationship has enabled us to create path-breaking firsts which are visible via such first-ever conversions to recyclable tubes,” said Deepak Ganjoo, President AMESA, EPL Limited, in a press release.
“Going ahead, we believe, sustainability is the cornerstone of packaging innovation, and EPL is leading the pack globally on sustainable packaging. In line with brand requirements and our vision towards a net-zero impact on our environment, we are committed to partnering with all the brands to offer innovative Sustainable tube packaging solutions.”
EPL’s Platina, an eco-friendly laminated tube, is designed to deliver source reduction and recyclability without losing any barrier properties.
This allows for sustained product stability and durable shelf life of the packed content. Platina tube is especially suited for oral and beauty, and cosmetics products.
Platina tubes and caps are certified as 100 percent recyclable by The Association of Plastic Recyclers (APR) and RecyClass European certification for “Code 2” (recycling), making it the first specialty packaging tubes and caps to be recognized as 100 percent recyclable, globally.
With a market-leading Oral Care volume share of 36 percent globally, EPL operates across the USA, Mexico, Colombia, Poland, Germany, Egypt, Russia, China, Philippines, and India.
“EPL Ltd-partnered with Colgate-Palmolive India, one of the largest oral care brands to produce Recyclable Platina Toothpaste Tubes in India,” tweeted Indian Chartered Accountant Alok Jain.
“This first set of recyclable tubes is the starting point for converting to 100 percent recyclable tubes for Colgate-Palmolive.”
These facilities cater to 5 core categories of Oral Care, Beauty & Cosmetics, Pharma & Health, Food & Nutrition, and Home Care, offering customized solutions through constant innovations in materials, technology, design, and processes.
(With inputs from ANI)
Edited by Saptak Datta and Praveen Pramod Tewari
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